top of page
.png)


What actually matters in GEO? (From a Senior SEO Manager's perspective)
Generative Engine Optimization explained without the hype - what's actually working right now to get cited by AI Overviews, ChatGPT, and Perplexity.
piperjacobsen1
Jul 163 min read


1. Understanding Search Engines: Crawling, Indexing and Ranking Explained
I began to touch on how search engines rank pages for keywords in my first chapter of my "What is SEO" beginners guide. However, in order...
piperjacobsen
Mar 20, 20249 min read


What is SEO? and why does it matter to my business?
Time to demystify the process of SEO. I cover keywords, SERP(s), and a glossary of common terms for full confidence in SEO for your business
piperjacobsen
Mar 20, 20245 min read
bottom of page